Bubur Cha Cha is a popular Malaysian Nyonya dessert consisting of a medley of sweet potatoes in different colours, yam (taro), tapioca flour jelly, and sago pearls in a fragrant sweet coconut sauce.
Bubur is a Malay word for porridge or broth and Cha-Cha (sometimes pronounced as Che-Che in Penang, north-west coast of Peninsular Malaysia) means abundance or plentiful.
It's a tradition for Penang people of Hokkien descent to serve this dessert on the 15th day of Chinese New Year, otherwise known as Chap Goh Mei. Therefore, it's considered auspicious to serve Bubur Cha Cha to family and friends during that celebration.
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